Stay informed with latest news from the world of eCommerce, new eStar updates and features and see how our clients are connecting with more customers than ever before.
eStar chief client officer Richard Berridge discusses why loyalty is important and not all about discounts.
Building a loyal customer base is one of the key foundations to retail success. Customers who are loyal to your brand spend more, and more frequently. They refer more customers than those who are brand agnostic. They are your greatest advocates, your greatest revenue driver, and your greatest source of feedback.
Never before have customers’ expectations been so high. Never mind the fact that online traffic has risen threefold, and internal processes are going beyond their limits, customers dont care.
eStar account director Jared Telling asks, how much is customer satisfaction worth?
eStar chief technology officer Matt Neale asks, is business intelligence an oxymoron or just misunderstood?
Effective use of data brings clarity to decisions, information to strategy, and ultimately - intelligence to business, but there is a common misconception we need to address, that data equals intelligence.
Lifestyle changes due to COVID-19 are forcing new habits and as a result, consumers in affected areas are now buying things online they would normally purchase in-store.
Are you evolving to meet the changing needs of your target customer?
Australian Retailers Association The Retailer : The Retail Realm Issue 63 - October 2018
With digital commerce revolutionising retail, unified commerce becomes a whole new ball game of opportunities for retailers.
By Matt Neale, CTO eStar
eStar Digital Strategist Greg Randall gets your product grid page humming.
